Working with the Value Engineers, we were tasked to come up with a new umbrella brand for a multi-national group of executive recruitment and leadership consultants. Together we submitted a number of logos. Clockwork's 'global S' icon with its hard metallic exterior and blue velvet interior was chosen by the board to progress to the next stage.
The two textures evoke the duality of rigour and reach (metal) vs the high personal touch (velvet) present in the recruitment business sector.
Additionally, bold the tone that logo strikes, representing the world along with the prestigious corporate look and feel of the typography was a real success story with all of the international member firms.
As well as stationery and presentation templates, Clockwork designed and produced a corporate brand guide and asset pack to ensure all global visual communications remain consistent.